What are Google Ads and How Do They Work?
It is natural for every business to market their products to everyone. In the hopes of getting a larger audience and customer reach, businesses tent to advertise on television, radio and newspaper. But, in today’s business environment, when you want to consistently have a new customer and you want to be more successful in your chosen business, you may think of having a powerful online presence.
Having an online store and having the right techniques. can significantly increase traffic, thus leading to having new customer that leads to more profit.
If you wish to reach more customers online, then Google Ads may be the best for you.
What are Google Ads?
Google Ads formerly knows as Google Adwords is an online advertising platform developed by Google. Advertisers bid to display brief advertisements, service offerings, product listings or videos to web users. [1] It can be used in promoting and selling your products or services and cal help boost traffic to your website. [2]
In Google Ads, accounts are managed online; you can set and control your own budget that is comfortable for you. You can choose where you would want your ad to appear. Also, you can easily measure the outcome of your ad.
Benefits of Google Ads
Online advertising is one of the most efficient ways for businesses to attract new customers, increase their reach and expand their income sources.
When you are advertising with Google Ads, different targeting methods can be used to reach specific possible customers that are looking for your products or services. It lets you target your ads to your selected type of customers and clear out those who did not meet your criteria.
Achieve your Marketing Goals
There’s a lot of ways to showcase your brand. Google Ads lets you take advantage of different ad formats and features to customize your ad according to your business goals. An example would be adding a clickable “Call” button to get more reach and engagement.
Some “Call to Action” buttons include:
Visit your store
Call your business
Install your app
Take advantage of different ad formats and features to customize your ads to your different business goals, like adding a clickable "Call" button to your ads to get more phone calls, or using video ads to show your brand.
Design your Ads with Target Keywords
Select specific keywords that help target your ads to people searching for related terms. You also have the freedom to customize your ad as to what time you would like to show it, as well as, you can input specific location and language.
Get Specific with Your Target Audience
Choose the specific age of audience you want to reach, the types of sites they visit and their interests.
Only Pay for Results
You decide on your own budget and bid whatever is best for your business.
Monitor your Ad Performance
Track your ad's effectiveness and make changes to improve results.
Let Your Ads Be Known Across Platforms
Connect with your customers no matter where they are whether on their computers, tablets ,and mobile phone.
