FB Ads Top 5 Best Practices

Having more than 2 billion monthly and close to more than 1 billion daily active users, Facebook has become a major part of people's lives today. And, as we continue to move on with the information era, Facebook trends will not change anytime soon.

Facebook is known as one of the top advertising channels online. It's not distinctive with other types of online marketing. It is almost the same with other channels, requiring you to create relevant, simple and easy to understand content that can get your target audience attention. One of the main reasons why you may want to use Facebook for marketing is the "reach" factor.

Facebook reach is the number of particular people who saw your content. It greatly affects every other metric such as engagement, likes, comments, clicks and feedback. Different kinds of reach include paid, post, organic, viral, and page.

Types of FB Ads Include:

1. Image Ads

2. Video Ads

3. Video Poll Ads

4. Carousel Ads

5. Slideshow Ads

6. Collection Ads

7. Messenger Ads

8. Playable Ads

9. Stories Augmented Reality Ads

10. Leads Ads

Let us look into these 5 Facebook best practices to help you reach your targeted goal and bring you to success.

1. Know your specific target - You need to be clear on your target audience or those who you would specifically want to reach. The idea is to connect with the people who are most interested in what you are offering. You would want to connect with FB users who are curious and would like to learn about your type of content, about what you sell and how your products can help.

2. Write/ Create your Ad copy in a Clear and Direct Manner - You need to write or create your ad in a clear and concise manner. You need to specifically tell your audience who you are, what you are, what do you offer and what benefits they will get if they click the ad.

   An unclear or vague Ad copy will lead to viewer's confusion about your Ad resulting to a low click-through rate and low.-conversion rate.

3. Use of Call To Action - It is important that you have a call-to-action or CTA that reflects your main goal. A strong call-to-action can greatly improve your click-through rate.

   Examples of CTA are: "Click here now", "Shop Now", "Sign up now"

4. Keep Your Budget in Focus - In Facebook Ads, you have the freedom to set up your budget. However, if you don't keep track of your campaign and targeting, you may end up losing more.

5. Always Monitor Your Ad Performance - All Facebook professional advertisers monitor the performance of their campaigns. All advertisers need to calculate their ROAS or Return of Ad Spend to determine if you are making more than you are spending.